12pm - 1pm

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C. Doe

2016 Mobile Ad Summit
Wednesday
, 
October 
18
 at 
12:00pm
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12pm - 1pm

How to Build Schedule Blocks

C. Doe

Public Procurement Technology Symposium

Presented by Public Spend Forum, Michigan State University, Spend Matters, and NIGP


Sponsors: Amazon Business, Coupa, and SAP Ariba

Wednesday
, 
October 
18
 at 
12:00pm
 to 
5:00pm
 followed by reception


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Technology is changing procurement—in nearly all aspects.

Yet, adoption of technology in the public sector, in spite of global government spending almost $10 trillion every year, is very low.

 

Public Spend Forum, in collaboration with academia and experts from around the world, will host a public procurement technology symposium focused on educating public sector practitioners on the benefits of and the market landscape for procurement technology.

 

Overview of Symposium
The first of its kind, a Procurement Technology Symposium will be held on October 18, 2017 in Washington, D.C., bringing together more than 100 government practitioners, influencers, and decision makers with a specific interest in procurement technology. 


Agenda

Agenda is subject to change. Learning Credits: Attendees will earn a certificate and CPUs of Continuing Learning Credits.


Procurement Technology and the Journey to World-Class Procurement

Jason Busch and Pierre Mitchell


The Procurement Technology Landscape



Open Data Standard

Open Contracting Partnership


Role of Technology in Public Procurement by the World Bank

World Bank’s Benchmarking Public Procurement Project


Government Case Studies on “How technology is transforming government purchasing”

o County of Santa Clara, California
o Commonwealth of Pennsylvania
o State of Virginia
o Blockchain in the Federal Govt


Tech Demonstrations



Implementing Procurement TechnologyRooftop Cocktails

Steps to Take

Speakers

Jason Busch

Founder and Head of Strategy, Azul Partners

Jason Busch divides his time between research, corporate finance advisory, and mentoring dozens of firms and procurement organizations in the industry. Prior to Azul Partners and FreeMarkets, Jason worked in consulting and merchant banking.

Shane Caudill

Director, eProcurement Bureau Commonwealth of Virginia, Department of General Services, Division of Purchases & Supply

Shane Caudill has been with eVA Program for over fifteen years and is currently serving as the Director of the eProcurement Bureau. His experience with eVA is wide ranging and includes acting as the Deputy Director, Vendor Support Manager, Catalog Manager, and Functional Lead for the eVA Quick Quote Module.

Jenny Doherty

Chief Procurement Officer

Jenny Doherty joined the Commonwealth of Pennsylvania’s Department of General Services as the Chief Procurement Officer in March, 2015. She is responsible for managing several commodity teams procuring energy, and IT goods and services.

Tania Ghossein

Program Coordinator, World Bank Group

Tania Ghossein is a lawyer with the World Bank Group in Washington, D.C. since 2008. She currently coordinates the World Bank’s Benchmarking Public Procurement as well as the Procuring Infrastructure PPPs projects globally. Prior to that, Tania worked as a corporate lawyer and had extensive experience in the private banking sector in Beirut, Lebanon.

Pierre Mitchell

Chief Research Officer and Managing Director at Azul Partners

Pierre Mitchell is a procurement and supply chain expert specializing in helping supply-side leaders and their teams elevate their value proposition and capabilities to deliver value beyond cost savings. He focuses on identifying and sharing emerging strategies, practices, and digital capabilities that will deliver continuous improvements and discontinuous breakthroughs.

Georg Neumann

Senior Manager, Engagement and Communications, Open Contracting Partnership

Georg Neumann manages engagement and communications at the Open Contracting Partnership. At the Inter-American Development Bank, Georg led the Digital Strategy of the Multilateral Investment Fund focused on supporting micro, small and medium businesses and entrepreneurs in Latin America. He also co-initiated the organization's portfolio of projects testing social innovations such as crowdfunding.

Jenti Vandertuig

Chief Procurement Officer, County of Santa Clara

Jenti Vandertuig is the Chief Procurement Officer of the County of Santa Clara, the 6th largest County in California. As the CPO, Jenti is responsible for and oversees the procurement and contracting functions with an annual spend of over $2 billion.

BROUGHT TO YOU BY THESE SPONSORS

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About Public Spend Forum

Public Spend Forum helps government programs and buyers as well as suppliers in public sector markets learn and accelerate impact through market intelligence, best practice tools and a global expert network. Our goal: use knowledge and community to create an open and efficient public sector market that helps governments and suppliers reduce costs, drive innovation and achieve outcomes, together.

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